This video is about Elica brand identity.
Elica is one of the most important company in the world that produce design kitchen hoods.
My proposal was to tell the story of this company avoiding all the informations like names, faces, building pictures and focus only on what really drives the company.
What makes it different form any other? Why they are so good on what they do?
The subject here was the idea and the believe that push people to improve them selves
and make them one of the world leader company.