ETB

ELICA

Elica is one of the most important company in the world that produces design kitchen hoods.
The subject of this video was something extremely technical. Etb is the new engine that make devices working on highest
standard. They needed a video able to describe its new characteristics. My challenge was to transform such a technical
and data-driven subject in something easy to understand and enjoyable to watch.
It’s always a great challenge to make a video explaining a technical process and product. When motion graphics and
technical data get together the result it’s some kind of magic process showing the beauty of hidden technology.
Elica is one of the most important company in the world that produces design kitchen hoods. Etb is the new engine that
make some devices working on highest standard. They needed a video able to describe its new caracteristics. My challenge was to transform a such a technical and data driven subject in something easy to understand and enjoyable to watch.